The #2minutebeachclean is run by The Beach Clean Network Limited a not for profit organisation that was set up in 2009 by Martin Dorey and Tab Parry to encourage beach cleaning.
However the #2minutebeachclean didn’t come about until the winter of 13/14 after a series of brutal North Atlantic storms left beaches all over the UK littered with marine plastics. Using twitter and Instagram to try to inspire others, Martin came up with the idea of doing just 2 minutes at a time – but every time – and began using the hashtag. Since then many thousands of hashtagged posts have appeared on Instagram and Twitter from every continent.
The #2minutebeachclean campaign is funded by profits from sales/sponsorship of beach clean stations (we take about 5-10% of each one for our admin costs), from small grants (we have received 2, totalling £1250) and profits from sales of merchandise.