Founder, JAGO Jackets
Alex founded JAGO in 2016 whilst studying for a degree in Biotechnology. Inspired by the story of his father’s jacket, which traveled the world on the back of three consecutive owners, ranging from the great wildernesses and metropolis of this world. JAGO’s ‘Jacket for Life – wherever it takes you’ was born with the intention of combating consumerism by providing you with a natural fabric performance jacket, built to last decades that looks good – and performs – wherever your adventures take you; from City to Mountain and everywhere in between.
As outdoor enthusiasts and explorers, we invest in and take care of our equipment with the utmost care and attention – we do not want our harness to fail half way up a mountain or our brakes to fail as we cycle down a steep ravine. Why then do we not pay the same attention […]